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Chat assistant vs a contact form

Short answer

A contact form collects details and waits. A chat assistant answers the customer straight away, asks what you would ask and tells them when you will call. That is why customers keep waiting for you instead of contacting someone else.

InquiryCatchA contact form
Customer gets an answerWithin seconds, any timeOnly when you reply
Asks follow-up questionsYes, the ones you chooseOnly the fields on the form
Handles questions about price, area, timingYes, using your informationNo
Works in the customer’s languageYesOnly if your form is translated
CostFrom €49 a monthUsually free
Best forBusinesses where speed wins the customerLow-urgency enquiries

Prices and terms checked on 27 October 2026 from the sources below. They can change, so check with the provider before you decide.

Which one should you choose?

Keep your contact form: some people prefer it, and the assistant works alongside it.

Add an assistant if customers usually contact several businesses and the first reply tends to win.

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